This is exactly why the "anyone can build a business now" narrative is a double-edged sword. When you lower the barrier to entry to zero, you flood the room with identical offers.
"The tool races toward commodity, so the value moves to the judgment you wrap around it." That's the cleanest version of the argument I've been making from the creative side. I've spent 25 years watching this play out in advertising. The agencies that survive aren't the ones with the best tools, they're the ones with the sharpest point of view about what to do with them. The 71% stat reframes that entirely. It's not a creative problem anymore. It's an economic one.
Really strong piece, Juan. I especially liked the point that when AI lowers the barrier for everyone, the real advantage is no longer access to the tool, but the judgment and lived experience wrapped around it. That is the part a competitor cannot simply rent or copy.
Thank you Mila. The barriers are lower now to produce many things, but sustainability will come from judgement in the forms of data, distribution and IP.
This is exactly why the "anyone can build a business now" narrative is a double-edged sword. When you lower the barrier to entry to zero, you flood the room with identical offers.
On 🎯 my friend
"The tool races toward commodity, so the value moves to the judgment you wrap around it." That's the cleanest version of the argument I've been making from the creative side. I've spent 25 years watching this play out in advertising. The agencies that survive aren't the ones with the best tools, they're the ones with the sharpest point of view about what to do with them. The 71% stat reframes that entirely. It's not a creative problem anymore. It's an economic one.
Thank you Steve. Spot on
Solopreneurship taking off
Yep
Impressive to see 71% solo-founders
yes, this is a big trend
Really strong piece, Juan. I especially liked the point that when AI lowers the barrier for everyone, the real advantage is no longer access to the tool, but the judgment and lived experience wrapped around it. That is the part a competitor cannot simply rent or copy.
Thank you Mila. The barriers are lower now to produce many things, but sustainability will come from judgement in the forms of data, distribution and IP.
the room got crowded fast
everyone has the same tools now
starting solo stopped being the thing that sets you apart