AI native businesses are on fire but 99.9 % of businesses aren't AI native. Those pilots are experiments. Experiments are prone to fail. So AI transformation remains in its infancy for the 99.9% which is a huge opportunity IMHO
Cutting headcount and plugging in a chatbot doesn't work if no one is redesigning the actual workflows or training the team left behind to handle the handoffs.
The real value right now isn't in selling another software license. It is in being the person who walks in and fixes the broken operating model so the tools actually deliver a return.
AI native businesses are on fire but 99.9 % of businesses aren't AI native. Those pilots are experiments. Experiments are prone to fail. So AI transformation remains in its infancy for the 99.9% which is a huge opportunity IMHO
Totally agree
Great article, Juan! I really believe the margin audit and owned vs rented channels are the two places most operators are missing out on.
Cutting headcount and plugging in a chatbot doesn't work if no one is redesigning the actual workflows or training the team left behind to handle the handoffs.
The real value right now isn't in selling another software license. It is in being the person who walks in and fixes the broken operating model so the tools actually deliver a return.
Exactly. Huge need!
The rented audience point is the scary one for anyone publishing online.
Search, social, recommendations, all of it can feel like yours until the rules change.
Then you find out very quickly what you actually own.
Organizations that redesign systems and ownership will capture value others assume is already there.
AI drives value only when operators close gaps, optimize delivery margins, and convert rented channels into owned assets
The cut frees the budget but it does not close the gap and that is exactly where the return hides.