A case study in building category leadership from the outside in.
Sweet! I still don’t understand N/A beer… if you’re going to drink beer… do it! 🤣
But it’s cool to see new ideas at work
🤣 you should try AB. Good taste.
Also "zero" bypasses the advertising ban on alcohol in the UK! We now have Guinness 0% on TV again & it feels great. Ps. What a product - best zero on the market by far. No idea how they've managed it 🖤
Exactly. A blue ocean strategy move. The story is really interesting. The founder had no clue about making a beer. Excellent execution process.
Sweet! I still don’t understand N/A beer… if you’re going to drink beer… do it! 🤣
But it’s cool to see new ideas at work
🤣 you should try AB. Good taste.
Also "zero" bypasses the advertising ban on alcohol in the UK! We now have Guinness 0% on TV again & it feels great. Ps. What a product - best zero on the market by far. No idea how they've managed it 🖤
Exactly. A blue ocean strategy move. The story is really interesting. The founder had no clue about making a beer. Excellent execution process.