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Daria Cupareanu's avatar

Really enjoyed reading this. We tell ourselves we’re making rational decisions, but half the time (probably more) it’s just different biases ingrained in us running the show.

Know for a fact I got a big issue with reciprocity (which on a deeper level comes fromt he fact that I'm better at 'giving', not 'receiving').

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Juan Salas-Romer's avatar

I am glad you enjoyed it. I think I know what you mean on reciprocity. I have the same issue. I don’t want to owe anyone. But that is exactly why it works!

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Dennis Berry's avatar

Great information here. Ultimately, the rules are the same, just on an electronic version now. People buy from who they know like and trust. Build your brand that way, and they will come.

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