Very interesting post! Always fascinating to see the overlaps to behavioral design in products, and what are universal human principles. Kahneman won a Nobel
Prize years ago for disproving rational decision making theories, yet so many approaches still rely on them today! Thanks for the thought provoking read, Juan.
Thanks Peter. I am going over comments now. I glad this resonated with you. I love these topics and Kahneman is one of my go to authors on this. The whole field of behavioral psychology applied to business and economics is fascinating.
Great information here. Ultimately, the rules are the same, just on an electronic version now. People buy from who they know like and trust. Build your brand that way, and they will come.
Really enjoyed reading this. We tell ourselves we’re making rational decisions, but half the time (probably more) it’s just different biases ingrained in us running the show.
Know for a fact I got a big issue with reciprocity (which on a deeper level comes fromt he fact that I'm better at 'giving', not 'receiving').
I am glad you enjoyed it. I think I know what you mean on reciprocity. I have the same issue. I don’t want to owe anyone. But that is exactly why it works!
Thanks Dennis. True. This book brought these concepts for the first time. It is a reference to many marketing strategists, and the basis for so many frameworks.
Very interesting post! Always fascinating to see the overlaps to behavioral design in products, and what are universal human principles. Kahneman won a Nobel
Prize years ago for disproving rational decision making theories, yet so many approaches still rely on them today! Thanks for the thought provoking read, Juan.
Thanks Peter. I am going over comments now. I glad this resonated with you. I love these topics and Kahneman is one of my go to authors on this. The whole field of behavioral psychology applied to business and economics is fascinating.
Great book, thanks for the write up
Thanks Chris. I just scanned your posts. We should do think about a collab guest post as our audiences overlap. More via DM
Great information here. Ultimately, the rules are the same, just on an electronic version now. People buy from who they know like and trust. Build your brand that way, and they will come.
Good point Dennis. Each one of the 6 are represented in digital marketing for sure. Have a nice weekend.
Really enjoyed reading this. We tell ourselves we’re making rational decisions, but half the time (probably more) it’s just different biases ingrained in us running the show.
Know for a fact I got a big issue with reciprocity (which on a deeper level comes fromt he fact that I'm better at 'giving', not 'receiving').
I am glad you enjoyed it. I think I know what you mean on reciprocity. I have the same issue. I don’t want to owe anyone. But that is exactly why it works!
Thanks Dennis. True. This book brought these concepts for the first time. It is a reference to many marketing strategists, and the basis for so many frameworks.