LIVE Tomorrow on Substack — The Case for Going Fractional: The Chief Marketing Officer
LIVE Tomorrow on Substack — The Case for Going Fractional: CMO Edition
The way we work is changing faster than most people realize.
The fractional executive market just crossed $5.7 billion, growing at 14% annually, and Gartner forecasts that 30% of midsize companies will use a fractional executive by 2027. That’s not a trend. That’s a structural shift in how talent and companies connect.
So why is this happening right now?
For professionals, the answer is personal. Burnout. Layoffs. A relentless question: “Is there a better way to use what I’m actually good at?” The rise of the operator economy, where AI tools let you launch a fractional practice in 24 hours, has made going fractional less of a risk and more of a strategy. Instead of selling your time to one company, you sell your expertise to several.
For companies, the math is simple. You can’t always afford the VP or C-suite leader you need. But you need the expertise, now, not in six months when a full-time hire is onboarded. Fractionals step in as builders. They own strategy, build systems, and drive outcomes. They’re not contractors executing a brief. They’re operators who move fast and leave infrastructure behind.
Tomorrow, March 19th, we’re going live for the next installment of The Case for Going Fractional and this time we’re talking CMO.
Marketing is one of the most in-demand fractional roles right now. Companies need pipeline. They need GTM strategy. They need brand that converts. And they need it without the $300K+ full-time commitment.
We’ll be joined by @sherry Sherry Prescott-Willis some of the challenges and opportunities. Including:
∙ Why senior marketers are going fractional and not looking back
∙ What separates a fractional CMO from a marketing contractor
∙ How companies should think about bringing in fractional marketing leadership
∙ How to price your value (not your time)
This is your sign. Set your reminder, show up live, and come with questions. Spots are limited and the conversation gets real fast. See you tomorrow.
🔴 Reserve Your Spot Now
https://open.substack.com/live-stream/127005?
To see other lives from the series The Case for Going Fractional visit: