This is a powerful story. It's so much more than just a business breakdown.
The lesson that sticks out most to me is the persistence through the distribution challenge. Paying those brutal shelf fees when you have no cash is a huge gamble, but it was the only way to get the product next to the incumbents.
That was a truly transformative move, and it's a playbook a lot of new consumer brands should study.
I never knew chobani meant shepherd! the heart in this story and in him, and as a result, chobani, shows. I love that he gave the emoloyees ownership shares. what a compassionate and strategic move! thank you for teaching me something new.
This is a powerful story. It's so much more than just a business breakdown.
The lesson that sticks out most to me is the persistence through the distribution challenge. Paying those brutal shelf fees when you have no cash is a huge gamble, but it was the only way to get the product next to the incumbents.
That was a truly transformative move, and it's a playbook a lot of new consumer brands should study.
He was clever to locate his product in the milk section. It’s amazing how he bootstrapped all the way. No outside capital. All organic
Thank you for this interesting article Juan.
Thank you! Glad to hear that it resonated with you
Great story. Never heard it before but love the lesson… make a product so good that it sells itself ❤️
I never knew chobani meant shepherd! the heart in this story and in him, and as a result, chobani, shows. I love that he gave the emoloyees ownership shares. what a compassionate and strategic move! thank you for teaching me something new.