What a brilliant case study in passion meeting practicality. The best ideas often come from solving your own frustrations, and Ooni shows how obsession can turn into a movement when paired with thoughtful execution. What do you think made Ooni’s brand loyalty so enduring compared to other kitchen gadgets?
Thanks Melanie. The key to building their tribe was about using social media and online community groups to share pizza recipes. Like the article says. 90,000 members signed up to be part of it.
What I love the most here is the clarity of the origin story...
The focus on a tribe that organically markets the product is a testament to how powerful authentic enthusiasm is over a massive ad budget. That's a huge lesson for any product business.
Thank you Sharyph. Building your tribe is the key to product stickiness. We are all pursuing it and build upon as we nurture our communities. Have a great weekend
I love me OONI - thanks for sharing their story. I hadn't heard this before 🌟
You’re welcome Chris. You have to try it with steaks! 🥩
Mmm !
What a brilliant case study in passion meeting practicality. The best ideas often come from solving your own frustrations, and Ooni shows how obsession can turn into a movement when paired with thoughtful execution. What do you think made Ooni’s brand loyalty so enduring compared to other kitchen gadgets?
Thanks Melanie. The key to building their tribe was about using social media and online community groups to share pizza recipes. Like the article says. 90,000 members signed up to be part of it.
Love the BUILD method!
Thank you Joel!
What I love the most here is the clarity of the origin story...
The focus on a tribe that organically markets the product is a testament to how powerful authentic enthusiasm is over a massive ad budget. That's a huge lesson for any product business.
Thank you Sharyph. Building your tribe is the key to product stickiness. We are all pursuing it and build upon as we nurture our communities. Have a great weekend