The distinction between having an offer and having a market is one of the most important and most consistently overlooked by experienced professionals making the transition to independent work. The professionals I work with who build the most durable practices are almost always those who tested their positioning before they needed it to work, rather than after. Have you found that the validation process tends to surface a different problem than people expected, or does it usually confirm what they already suspected?
Glad you brought that point. Most of the time is an alternative or extension to their original idea. It takes time to curate and also to build a following you can scale. Totally agree with your point here.
The distinction between having an offer and having a market is one of the most important and most consistently overlooked by experienced professionals making the transition to independent work. The professionals I work with who build the most durable practices are almost always those who tested their positioning before they needed it to work, rather than after. Have you found that the validation process tends to surface a different problem than people expected, or does it usually confirm what they already suspected?
Glad you brought that point. Most of the time is an alternative or extension to their original idea. It takes time to curate and also to build a following you can scale. Totally agree with your point here.
Testing while employed is the smartest risk management move there is.
That’s exactly what was needed to be clear. Your skills don’t have a market on its own. Your market is what problem you solve for others 🙌🏾
Offer vs. Market vs. Viable Business
Testing the idea before making the leap can create useful evidence without forcing an all-or-nothing decision.
Small experiments can give you real evidence, while protecting your stability and energy.